We wanted to inform you of a small issue regarding the products listed on DirectShop. Our production team has notified us that the coffee products in question are not certified organic, and this has raised concerns with the FDA.
Any coffee purchased before 8/30/24 is no longer classified as organic and will no longer be packaged as such.
What does this mean moving forward?We are taking the following actions to ensure compliance and maintain the trust of our customers:
- All affected products will be removed from DirectShopStores.com, and any packaging that includes the term "organic" will be replaced with standard packaging for non-organic products.
- The organic certification seal will be removed from all product descriptions and marketing materials for Kole's Coffee until proper certification is obtained.
- As a result of these updates, Kole's Coffee will be temporarily unavailable while we correct the product descriptions and update packaging to reflect these changes.
If you have purchased Kole's Coffee labeled as organic before 8/30/24, we understand you may have concerns. We are happy to offer returns or exchanges for any customers affected by this mislabeling. Your satisfaction is our top priority, and we want to ensure full transparency as we address this issue.
Why is this happening?The organic certification process is a strict and regulated system. While the coffee may have been sourced from organic farms, without the appropriate certification for our brand, we cannot market it as organic. This was an oversight on our part, and we are actively working to rectify the situation. We sincerely apologize for any confusion or inconvenience this may have caused.
Next Steps:
- We will work closely with our producers to ensure that all certifications are in place before reintroducing Kole's Coffee as an organic product.
- In the meantime, we will offer Kole's Coffee as a non-organic product, but without any reference to organic ingredients in its marketing or labeling.
- If you have questions or concerns, our customer service team is here to assist you. We are committed to making this right for our valued customers.
We greatly appreciate your understanding and patience as we work through this issue. We know how important transparency and product quality are to you, and we are taking every measure to ensure that we meet the highest standards going forward.
Once again, we apologize for any inconvenience this may cause, and thank you for your continued support.
Sincerely,
Department of Product Safety and Standards